Fotografía de Feli Gutiérres


Levantemos México Presents the Results of its First Stage

Por Ambulante

30 ene 2018


Levantemos México Presents the Results of its First Stage: Mapping and Needs Assessment

This past September, two earthquakes in Mexico urged society to take action and find the best ways to help – and repair the damages thereof. It is within this context that Levantemos México emerged, led by Diego Luna, Gael García Bernal and the non-profit Ambulante, with the intention of raising funds to support the reconstruction of the affected communities.

While raising $28,580,189[1] MXN with the support of more than 15,000 backers from all over the world, Ambulante took on the task of understanding in greater depth the situation in the affected states to fine-tune the strategies of the fund.

This January, Ambulante concluded the initial stage of stakeholder mapping and needs assessment and we want to share our learnings. One of the most evident conclusions of the exercise was the lack of available information and the great need to act in solidarity. Therefore, although the mapping and the assessment are still being updated, we want to share what we have put together as of today.

Collaboration with Semillas

The need to fully understand the situation of each affected place led to a collaborative analysis, in which Ambulante found an ally in Semillas – a Mexican fund for women, which raised an important amount through the program Women Rebuilding their Communities. Ambulante and Semillas conducted the mapping and needs assessment together, boosting the efforts and results of this stage of the campaign.

Stakeholder Mapping

In the mapping stage, the first step was to gather information about the organizations and people with a prominent participation in the reconstruction, identified through meetings, post-earthquake work tables, mentions in digital media, support requests received by Ambulante, a questionnaire applied by Semillas in the affected states, and mappings shared by other organizations working on the issue, among others.

Up until now, over 450 active key stakeholders have been identified and classified according to the role they have in the reconstruction, for example, type of ally, region, and area of expertise. The list as of January 26, 2018 can be downloaded here. We are constantly updating this file, which can be requested by sending an email to

Needs Assessment

After the classification of the key actors in the reconstruction, criteria were established to identify key informants to deepen our understanding of the situation in the affected areas. Based on these criteria, 40 informants were selected for in-depth interviews to help identify other key actors and to understand what is happening and what is needed in the different states affected by the earthquakes. The criteria and the process of selecting informants can be requested by email to

In addition to the interviews, documentary research was done incorporating official statistics, digital media and international best practices, as well as documents suggested by the interviewees. The preliminary results of the diagnosis were presented to the Ambulante team and to the Grupo Impulsor de Levantemos México, composed of Gael García Bernal, Diego Luna and Paulina Suárez at the end of December. The presentation with the main conclusions of the Needs Assessment can be downloaded here. If you are interested in learning more about this work, you can request an interview by email to

Although the process of mapping and diagnosis was carried out with great dedication, the information presented is constantly updated and is the result of a pragmatic and non-academic exercise. If inaccuracies are identified, we will greatly appreciate your comments to the email We believe that the feedback will improve the application processes of the Levantemos México fund.

Current stage of Levantemos México

Ambulante is concluding the strategy and operation mechanisms for the fund. Through the diagnosis, the priority criteria for project selection were identified, as well as key allies that will provide capacity building and support to the recipient organizations.

Next Steps in the Campaign

The call of proposals for Levantemos México will be launched next Thursday February 15. The results will be announced on April 25, 2018. News on the grant application process and recipients will be published on Ambulante’s webpage.


We hope many others find this information useful. We are profoundly grateful for the generosity of all of those who shared their experiences and future plans. We would like to especially thank Semillas, our ally in these efforts; Valeria Brabata and Mercedes Caso, consultants of this campaign; all the organizations that shared their diagnosis and opinions such as PNUD, UNICEF, Oxfam México, World Vision, #Epicentro, CADENA, TECHO, Fideicomiso Fuerza México, among others; and all the backers who have joined in these efforts. And of course, our deep appreciation to the community foundations and local organizations in the affected states doing a remarkable job against all odds.

The participation of each one of you has made Levantemos México much more likely to succeed, and that the funds available are effectively destined to strengthen the communities affected by the earthquakes of September 2017 from a human rights perspective, enhancing their own capabilities for defining and implementing the actions that will allow them to recover their livelihoods and redefine their future based on this experience.

Thanks, again! If you want to receive more information about the Levantemos México campaign, subscribe to our newsletter here.



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